ТTennis Academy. The key focus areas:

• Tennis training for kids and adults
• Court renting
• Guest houses, Russian saunas, playgrounds renting
• Corporate parties, weddings holding

First of all, we should post the offer of tennis training for all engaged users in Minsk.

Secondly we promote country holidays in the territory of Academy, also celebrations and corporate parties holding.

Thirdly we promote the Academy abroad (in Russia and CIS countries)

• We launched advertising campaign within display network in the following areas: Tennis training, court renting, outdoor activities.
• PPC ads were shown in Google and Yandex.
• Onsite and offsite optimization.
• Landing Page "Outdoor activities" was created
• We registered Academy’s page in Google My Business
• Visual Guide of the Academy was developed and integrated with Google Search and Google Maps.
• We created Academy’s business pages in various social media platforms (Vk, FB, Instagram)

Due to large-scale advertising campaign within display network we gathered training group and leased out all the courts. Ads were shown to all engaged users in the following queries: "indoor activities", "sport club", etc.

Onsite and offsite optimization led to the top rankings in Google and Yandex by the following popular keywords: "tennis training", "tennis for kids", etc.

We attract customers both from Russia and from other CIS countries.

Currently the Academy builds additional tennis courts and other recreational facilities. New clients began to come on the recommendations. Almost every new client converts and recommends the Academy to friends.