Why you shouldn’t assign website design only to web-developer?

Website for business is the most essential element of the sales funnel. There are not so many web-developers who understand the meaning of the word “sales funnel” – it is when 100 people are interested in your products, and only 10 of them become your clients. It can be applied to your website. Conversion is an indicator of website efficiency. It includes: 

• USP (answer on the question why they should buy your products)
• Advantages (why you are better than others)
• Sale triggers (buttons which sale)
• Relevancy (1 keyword = 1 landing page)
• Sale structure (website content should be of high quality)
• Usability (website architecture should be easy to use)
• Responsiveness** (your website should be correctly displayed on all types of devices)

Marketing specialists examine all website components. A good website structure encourages visitors to specific action (purchase, subscribe, etc.).

Chances of buying products at usual online shop are 1-3%.

Chances of buying on specific sale website 5-13%.